Assistant Club Coordinator of Promotions

I am the Assistant Club Coordinator of Promotions for The Club. The Club is a student venue on campus at Texas A&M University-Commerce. I am responsible for driving attendance at The Club events and communicating the activities and happenings for The Club. This is accomplished through my various visions and marketing plans. Although I do not create the designs for our events, I manage the designers by providing direction and participate in brainstorming sessions that contribute to the final design.

Here is a brief description of the process I go through for an event for an artist performing at The Club. I begin by gathering materials on the artist, looking online for information about the artist or the type of music that he/she plays while also listening to some samples of their music. I then coordinate a meeting with the designer that I assign the job to and brainstorm ideas to help them work through any creative blocks they may have. After the designer comes up with the first draft for the design, I will provide recommendations on changes to enhance the design, whether it be a change in picture, wording, or a new direction for the design all together. Once I approve the second draft, I take it to one of the professional staff for their review and for the University approval. If any additional changes need to be made, I work with the designer to make sure that the design comes out exactly as I and The University require it. Once the design has been approved, I tell the designer what formats to convert it too.

We use different sizes and medias to reach the student body, but the main stream medias The Club uses are marquees,the digital signage package (Info Screens, Video Wall, and NTN/Buzztime ad's), 11x17 posters, 24x36 Club posters, 5x7 table-toppers(in The Club and the Cafeteria), Fountain Drink Sleeves, and Banners.

• Marquees- 24x36 posters put on A-frames throughout campus.
• Info Screens- televisions in the classrooms and buildings throughout the campus that cycle The Club's ads.
• Video Wall- combination of 8 flat screen TVs that are connected and suspended in the main entrance of the student center.
• NTN/Buzztime- 4- 47 in. flat screen TVs in The Club that play our advertisements every hour.
• 11x17 posters- hung up on each of the cork-boards in every building on campus.
• 24x36 Club posters- placed in a poster frame outside The Club in the hallway.
• 5x7 table-toppers- double sided and placed on the tables in The Club and in the Cafeteria.
• Fountain Drink Sleeves- advertisements that are placed on the fountain drinks which are sold in The Club.
• Banners- suspended from the ceiling at the entrance of The Club.

In addition to the marketing and promotional activities to encourage and increase attendance, I also look for creative ideas to encourage The Club participation during events. For example, for The Club's Monday Night Football, I obtain jerseys, hats, and keychains for the two competing football teams and hold drawings before, during, and after half time for attendees to win these items. Student participation and fun is key to the success of The Club. Participation and attendance has increased and made The Club a successful gathering place for the student community.

Jennifer Alvarado
Assistant Club Coordinator of Promotions
jenalvarado06@yahoo.com
817-821-8149

Trifold Publication for The Club

At the beginning of the spring semester I wanted to have a publication to hand out to the student body informing them of what The Club has to offer in games and entertainment. This publication went through three proofs and I managed the proof-read circulation through our professional staff members. This was the final product after weeks of designing and proofing.

COD: Modern Warfare 2 Tournament

In the fall semester, The Club had a Call of Duty: Modern Warfare 2 Tournament for the student body. We hosted the tournament the morning the game was released to increase anticipation and desire to participate in the tournament that featured the game. Sixteen teams signed up and we had a lot of people that came just to watch the event. Here is the Second Series of designs we put on campus when sign-ups started. The First Series of designs we put on campus, was a teaser campaign. It used the Lock 'N Load Modern Warfare 2 Tournament logo with a different more simple design with no information about the tournament, just the words, "Coming Soon." We did this to create anticipation amongst the students to get them to look forward to the next series which would explain more about the tournament. We put out the first series month and a half before the tournament which was 2 weeks before the second series went out telling the students about the tournament and sign-ups.


Design for marquees with information about the Tournament.

Poster in The Club to show students where to sign up.




Design for Info Screens on campus.

Design for posters for the day of the event.

Design for the Video Wall in the Student Center.

Design of Soldier die-cut to put at the front of The Club.

Granger Smith Concert

In March, The Club had country artist, Granger Smith, come out to Commerce to perform for the Students. Here are the designs we used for advertising the show. It was decided that changing the saying from "Beer, $1 hot dogs, 50c drinks" (as shown in the first design) to "Beer, Dancing, Food" (as shown in the later design) would be more fitting for the crowd we were trying to advertise to.


Design used for the Info Screens throughout campus.

Design used for the day he was playing on campus.

Design used for the Marquees throughout campus.

The Club Series of Poker

The Club had a Texas Hold'Em Tournament called, The Club Series of Poker. It was a 9 week long tournament that was held every Monday night in The Club.

Design for the marquees throughout campus.



Design for the Info Screen's throughout campus.

Design for The Club Poster for the day of the event.

Banner (72x36) hanging inside The Club entrance.

Fan Drive

Advertisements for our fan drive during the beginning of January.

Our goal was to get people to sign up as The Club's friend on Facebook and Twitter. We tried to advertise this fan drive through different avenues to get the message out to the student body. We won a Facebook Face-off Challenge and now The Club has over 600 people as their friend.

Banner (56x36) above the computers in The Club for the students to sign up on Facebook.

Marquee design that went out all over campus.

Design for the Info Screen's throughout the campus.

Other Projects and Designs I Oversaw

Info Screen design for The National Guard.



Design for the Twilight/New Moon Movie week.
Fountain Drink Sleeves



Info Screen Design for Twilight/New Moon Movie Week.

Designs for The Club's Michael Jackson Tribute Night.

Design for singer, John West.



Design for slam poet, Jon Goode.



Design for singer, Chrissy DePauw

Design for The Club Game Membership.

One design for the Monday Night Football Banner (58x24).