In the fall semester, The Club had a Call of Duty: Modern Warfare 2 Tournament for the student body. We hosted the tournament the morning the game was released to increase anticipation and desire to participate in the tournament that featured the game. Sixteen teams signed up and we had a lot of people that came just to watch the event. Here is the Second Series of designs we put on campus when sign-ups started. The First Series of designs we put on campus, was a teaser campaign. It used the Lock 'N Load Modern Warfare 2 Tournament logo with a different more simple design with no information about the tournament, just the words, "Coming Soon." We did this to create anticipation amongst the students to get them to look forward to the next series which would explain more about the tournament. We put out the first series month and a half before the tournament which was 2 weeks before the second series went out telling the students about the tournament and sign-ups.
Design for marquees with information about the Tournament.
Design for marquees with information about the Tournament.
Poster in The Club to show students where to sign up.
Design for Info Screens on campus.
Design for the Video Wall in the Student Center.
Design of Soldier die-cut to put at the front of The Club.
